September 16, 2018 – THE SMARTEST THING ON THE LANDSCAPE

While looking for sharptails today I ran across this De Soto “Fluid Drive.” A 1939 ad depicts a gleaming red Fluid Drive by the ocean, and reads: “Wherever you go…the smartest thing on the landscape is your own, low-slung De Soto! A ‘Tailored Car’ in every sense of the word! Come, step into this 105-horsepower Beauty! Why Dream it? Drive it!”
I have no idea how the car ended up in that coulee, but I know some folks who have a farm about five miles down the road – maybe they can enlighten me. Then again, maybe they can’t. The Montana landscape is littered with traces of forgotten lives. By the time this car was built the homestead era was long gone, and most of the would-be farmers had given up their dreams and made their way to more forgiving climates.